What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. MJ: What are your thoughts on where Facebook is with...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
These "bad neighborhoods" can be "extracted" by Google, analyzed and dumped relatively easily to leave a graph that looks a little like this: The link graph is a kind of network graph and is made up of a series of "nodes" or clusters.
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
Q: What is the distinction between the purple “Web (Organic)” line graph and the teal “Web (Shopping)” line graph? Q: To what does the Page Views Per Day graph refer? Q: To what does the Catalog Users Per Day graph refer?
How often is your brand being mentioned across the social graph? The key stumbling block to what is undoubtedly an area that now requires significant investment is tracking that value back to the bottom line.
All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. The Bottom Line
The peaks in the line graph identify points in the video users are most attentive. This post will examine some of the essential components to consider when creating a direct response funnel in YouTube.
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. So from a search rank perspective, how does a search engine account for the fact that a brand might be absolutely...
The Social Value Graph provides a snapshot of all Goal completions, identifying conversions resulting from social referrals, allowing for comparison to visitors from other sources such as Search, Direct or other Referral Sources.
A concept or argument that adds to the knowledge graph will usually result in a longer article simply by its nature. Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with...
If we look at the trend for the keyword “Angry Birds Plush”, we can interpret from the graph that in recent months the searches and overall interest have increased. Product line trial and error has no place during the holiday season and prior to...
Whilst there is some consternation towards the role that Google's Knowledge graph will play in the future due to fears that it will lead to increasing disenfranchisement of webmasters to control the appearance of their own content, the work of the...
With the Knowledge Graph, Google is trying to make search more intelligent. Today, the Knowledge Graph database holds information about 500 million people, places, and things. The Knowledge Graph is also paving the way to new approaches toward SEO.
One of the most pivotal organizational components to the Google “body” is the Knowledge Graph, as it will inform Google on how to create an integrated user experience across its product line. The Knowledge Graph helps Google understand the...
Searching for ads by domain will give you the impressions over time in a nice line graph that allows you to see how ad impressions trend over time. Geo-targeting of the ads is shown in a pie graph and offers insight into the markets this advertiser...
Google also today expanded its Knowledge Graph to all English-speaking countries. Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type,” noted Amit Singhal, SVP Google...
If you’re using structured markup (Microformats, RDFa, Open Graph, Schema.org, etc), this tool will validate your page to ensure that it correctly meets the specifications. With this option you’ll take the line of code provided and place it in the...
Take a look at the graph below to see how much money Best Buy is handing over to their competitors. The idea here is that one company’s neglected product line could be a smaller company’s opportunity to specialize and thrive.
