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  1. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: What is the distinction between the purple “Web (Organic)” line graph and the teal “Web (Shopping)” line graph? Q: To what does the Page Views Per Day graph refer? Q: To what does the Catalog Users Per Day graph refer?

  3. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    If we look at the trend for the keyword “Angry Birds Plush”, we can interpret from the graph that in recent months the searches and overall interest have increased. Product line trial and error has no place during the holiday season and prior to...

  4. Google Crisis Response: From Search Engine to Information Provider

    Whilst there is some consternation towards the role that Google's Knowledge graph will play in the future due to fears that it will lead to increasing disenfranchisement of webmasters to control the appearance of their own content, the work of the...

  5. New Competitive Facebook Reporting Tool Available

    Searching for ads by domain will give you the impressions over time in a nice line graph that allows you to see how ad impressions trend over time. Geo-targeting of the ads is shown in a pie graph and offers insight into the markets this advertiser...

  6. Gmail Messages to Appear in Google SERPs

    Google also today expanded its Knowledge Graph to all English-speaking countries. Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type,” noted Amit Singhal, SVP Google...