One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
Gold Rush" Image Credit: BartEverts/Flickr SEO professionals can speak truth to power and impact the bottom line with tactics that actually work. Apps integration: Including a review of emerging app-based traffic sources relevant to the line of...
Image Credit: imgur Bottom Line How much work have you actually done in the last hour? The last few days? This month? Would you have expected more from that time if you had been paying someone by the hour to do your job?
If the blog doesn’t add the markup, you don’t get the credit. Authors now get recognition and credit for being an authority. Bottom line: test a series of images and track your CTR to determine the best one
Image Credit: ©violetkaipa/Fotolia.com Phone Numbers Not Allowed in Description Line The line between the two devices is blurring. Some marketers have found the silver lining amid the anguished cries of others, but ultimately all will be forced to...
Image Credit: Adam Singer Even worse, the code started at line 14, above everything in the document, except the title and meta tags. No, seriously. When was the last time you thought about the Google Analytics code mucking up your website?
Image Credit: BizarroComics.com So SEOs will have to balance that fine line between using strategies that work for now and long-term, non-scalable solutions. Bottom Line To avoid having your company come up short on content, let's take a quick look...
Image Credit: SEOmoz Google Custom Reports ultimately save you a lot of time and help you make actionable decisions that will help your bottom line. Content Efficiency Analysis Report This report is from none other than the master of Google...
Original Image Credit: VHS Survivors by Homies In Heaven/Flickr. While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall...
Image Credit: Yoshimasa Niwa/Flickr The terms that might have been so wonderfully apt and voluminous when you first acquired a client may not be so successful further down the line. Nobody wants a mortgage or a car or life insurance.
Image Credit: 123RF Stock Photos Most companies don’t take full advantage of everyone in their organization that can actually help grow the bottom line. A strategy of going with one business line or category, selected by country and its potential...
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. In my view, this a better approach to helping the search engines improve, while keeping each other in line.
In it the Office of Fair Trading was asked to take a view on why so many sites had no credit license. The time comes, of course, when the site will be taken out, either by sandbox or by a Panda or Penguin crawl, but by that time the money is made...
At a minimum, deduping credit across channels is absolutely necessary. But managing search from inside a silo – without a deep understanding of how search interacts with your other channels – is like wearing one of these cheap plastic masks where...
AdWords can prove to be a lucrative part of an online marketer’s SEO strategy, and with Google adding the option for a credit line, it almost seems dumb to not sign up for the Google MasterCard. Earlier this week, Google extended the AdWords...
Image credit: Wikipedia Security: If the site safeguards the user's privacy and the user feels confident in sharing the data asked in the form or feels confident using his credit card for payment then it adds on to the trust factor and this factor...
Image Credit: Google Blogoscoped For the purposes of this article I am going to draw a hard line. On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about...
In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Google claims in testing, the enhanced sitelinks had a higher click-through rate than the...
Image Credit: HuskMitNavn/AOL Artists. I love getting myself deeply engrossed in the revenue model of a particular business and prioritizing SEO initiatives by what will drive the bottom line for that particular business.
