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  1. Why You Need to Own Your Data & Digital Assets

    And, don't even think about leaving with your "code. When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You have to create dynamic web experiences that...

  5. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    It’s one line of code… but the wrong implementation could cause serious SEO problems. It’s only one line of code, right? But checking the source code revealed a huge problem. But similar to the meta robots tag, you have to be extremely careful when...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. And if you've ever had to quickly get new tags up and running, then that last line probably got your attention.

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  8. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The code changes are fairly straightforward; we just need to replace one line of the script. Above, you can see a note stating you’re required to make a small change to your tracking code. The new line of script basically allows your tracking...