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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Deal Seekers: -coupon, -promo code, -free Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. So much is on the minds of marketers, but often, marketers skip past boring topics...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You have to create dynamic web experiences that...

  4. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    It’s one line of code… but the wrong implementation could cause serious SEO problems. It’s only one line of code, right? But checking the source code revealed a huge problem. But similar to the meta robots tag, you have to be extremely careful when...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. And if you've ever had to quickly get new tags up and running, then that last line probably got your attention.

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The code changes are fairly straightforward; we just need to replace one line of the script. Above, you can see a note stating you’re required to make a small change to your tracking code. The new line of script basically allows your tracking...

  8. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Rel=canonical is such a simple line of code, but can provide quite a negative punch when not handled correctly. It's a great example of how one line of code could destroy SEO. Remember, it's such a simple line of code, but it can have catastrophic...

  9. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan? This code then delivering a payload that would infect your users or maybe turn your site into a zombie?