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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. Bottom line: it's becoming increasingly expensive to drive traffic to your...

  2. 10 Shocking Facts About Content Marketing Today

    Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top. However, the ROI will come in the form of more prospects and leads, who...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science One of the easiest ways to do that is showing them how testing can affect the bottom line. This is true for all types of websites, whether you want your visitors to make a purchase or donate so...

  4. Google Paints a Happy Little Bob Ross Birthday Doodle

    In addition to the TV show, Ross put his name on a line of art supplies, how-to books, videos – and even a fleet of instructors taught in the “Bob Ross method” to teach painting classes. Traditionally, art has been for the select few,'' Ross said...

  5. 8 Rules of A/B Testing – The Art in Marketing Science

    For example, if you test a subject line on an email, all other variables must be the same – email copy and creative, from line, time of send, landing pages, etc. "Data! Data! Data! he cried impatiently.