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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science One of the easiest ways to do that is showing them how testing can affect the bottom line. This is true for all types of websites, whether you want your visitors to make a purchase or donate so...

  2. Google Paints a Happy Little Bob Ross Birthday Doodle

    In addition to the TV show, Ross put his name on a line of art supplies, how-to books, videos – and even a fleet of instructors taught in the “Bob Ross method” to teach painting classes. Traditionally, art has been for the select few,'' Ross said...

  3. 8 Rules of A/B Testing – The Art in Marketing Science

    For example, if you test a subject line on an email, all other variables must be the same – email copy and creative, from line, time of send, landing pages, etc. "Data! Data! Data! he cried impatiently.

  4. Valentine's Day 2012 Google Doodle Animates Tony Bennett's ‘Cold, Cold Heart’

    I think the Google Doodle is a very creative premise and I love the fact that Google does a promotion with young people to submit their art for a Doodle, as children involved in the arts is very important to me,” Bennett told Search Engine Watch.