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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    This line of thinking is also the goal you want to articulate to the influencers in your circle. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Not even the world's biggest brands are immune from reputation disasters.

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Bottom line and most important tip: it's all about the relationship! The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. Given the digital marketing industry's focus on content marketing, it seems...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Bottom line, it comes down the best practices. So how can you know why exactly your site isn't a ranking well in Google? Is it Panda? Penguin? A regular search algo issue? Or does a competiting site simply have better content than you?

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You have to create dynamic web experiences that...

  9. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Bottom Line What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself. So why did you click on that Upworthy-inspired headline? Because it works. Well, I've got a confession to make.