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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    She says it is the first product in a line of targeted advertising solutions for small business owners to be released later this year. Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  3. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Product pages are marked out with a purple line. The lead form page is marked out with a red line (they also have arrows). Within our Visitor Flow report, our "Thank You," page had become a higher trafficked page (as indicated by the yellow line...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Each url should be on a separate line. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. With the release of the much-anticipated algorithm update, many in the industry...

  5. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...

  6. Google Analytics Language Report: What You Can Learn About Your Visitors

    The dollar sign means "end of the line" (which will match the two character variations), the pipe means "or" and the square brackets section means match a dash or an underscore after the "en". This report shows us how many visits and the on page...

  7. BloomReach Adds 4 New Metrics to Measure Page Quality

    For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...