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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you are updating your feed manually, check out some Excel shortcuts and formulas to save time. Google to date has not limited unique product identifiers in its inventory submission format. Similar to Google Product ID, Product Manufacturer Part...

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. While the ATM, or Automated Thanking Machine, addressed long-time customers by name and thanked them for their loyalty...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. These pages are not intended for users unless they are using a limited or text browser.