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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Consumers are rarely without their smartphones, constantly relying on them to access information while on the go, while tablet usage is typically done at home or work. But overall both tablet and smartphones are almost equally used to access these...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Media Access Control (MAC) addresses are unique to a hardware device and have become a common replacement for the deprecated UDID. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    So although we might be spending more time consuming and sharing content, marketers’ access to that time is increasingly limited. We discover, consume, and share digital content in radically different ways than we did five years ago.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you have access to your feed, and can look at past performance to identify products for best seller ad groups, these are great options for optimizing your PLA campaign. If you don’t have the time, knowledge, or the ability to delve into setting...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Once I dug into the site, I requested access to the client’s webmaster tools account and its Google Analytics account. For small businesses, there are times websites contain a limited set of pages. But, conducting robust and large-scale audits...