SEO News

Likes Sponsored Stories

  1. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” The “likes” on Brandi’s page quickly jumped to 100, and she sold her entire stock of the fabric within 15 minutes of posting. In the opening keynote at SES San Francisco, Avinash...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The number of "likes" it attracted from Egypt and the Philippines was out of proportion to other countries targeted...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company

    The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation or an opt-out option. Facebook has been ordered to pay $10 million to charity to settle a lawsuit...

  4. Facebook Offers Rolls Out to Local U.S. Businesses

    Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based firm. The deals will be distributed to an advertiser's likes/fans in the news feed on the social site.

  5. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. Ads are good, but stories are better. We are evolving from advertising to stories," Hoefflinger said.

  6. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or...