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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. Social shares, links, and other measurements we will discuss are not...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. From a reactive mode perspective, look at your analytics and verify. If you come across something in your diagnoses, your...