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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Is there a pattern in Likes or interests that sparks inspiration to test some new paid search keywords? Although search and social elicit different behaviors, they have a strong impact...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  3. March Madness = Search and AdWords Madness?

    With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. Results for the championship game are still clearly presented upon completing a search, alongside an abundant 419...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Shares, likes, and comments appear to be significant drivers of Graph Search results. The potential for Facebook’s new Graph Search feature is huge. A simple rule of thumb is that the more content that gets shared, liked, or commented on through...