The study was created using statistics from over 10 million Pinterest pins, comments, and likes. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. One page out of millions gives Mozilla trouble with Google.
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to include them regularly (in a meaningful way as part of your larger strategy).
So your likes can infer intent, your connections like followers and friends infer a link, and the language used in your streams infers a theme and keyword relevancy. Yet, many people are still trying to figure out exactly how social plays into...
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. A new analysis says Google Image Search traffic is down 63 percent on average.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by platform, comments and likes; This new capability goes significantly beyond the useful information about how your ad is...
With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook Likes are initially...
GM likes Facebook ads again. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. Here's a quick recap of search and social marketing news and tips from the past week.
Schottmuller likes to use a "conversion color wheel clock" where you take your primary color on a site (e.g.a blue background) and look at the opposite color on the color wheel (e.g.red or orange). You don't turn off customers with a bad mobile...
A single photo may get thousands of likes, shares, and comments and gives the photographers (both amateur and professional) a chance to showcase their work, and the fans to share their holiday pics. Most of us think about marketing our businesses...
With the tracking, optimized CPM has evolved to include off Facebook conversions as well as likes, shares, etc. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing. If landing page optimization and conversion funnel testing are not...
As with the above steps, we aren't looking at broad top-level numbers, in this case, overall likes, shares retweets, etc. Now your content expansion initiatives have to be of a certain caliber of quality to be effective.
The sole purpose of the campaign was to expand the organization’s social reach by generating Likes on their Facebook page. One is regarding a campaign targeting page likes and how Optimized CPM helped to reduce the cost-per-action.
Facebook has also begun to soar for Pope Francis according to Mashable, which reported that Cardenal Jorge Bergoglio's likes have risen to 43,007 thousand. Facebook's statistics show a massive jump in the likes and people talking about the page...
It's not direct as in "so many RTs or Likes will boost rank. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content...
Nobody likes to hear "We're going to make an example out of you. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate commissions) that might prompt or...
