Google likes good content, relevancy, and uniqueness. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments.
To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...
Today is your lucky day – if, for some reason, your mother really likes Google's logo. Ever wanted to craft art on Google's homepage? Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and...
Natural is best, Google likes you that way. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of...
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery...
In addition to his work in film, Bass was responsible for creating quite a few logos for corporations, including the likes of ATMore Google Doodles Google honors iconic graphic designer Saul Bass in today's Google Doodle.
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. And yes, Facebook Ads can absolutely help jumpstart your likes. I'm not referring to buying likes (which makes very little sense...
For those lucky enough to have access to data from the likes of Hitwise and/or CisionPoint you can quickly build up a powerful story with this kind of data that proves to editors you have done some serious homework.
Are you getting the tweets/+1s/shares/Likes/comments? Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to know about Promoted Page Likes ads:
The study was created using statistics from over 10 million Pinterest pins, comments, and likes. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. One page out of millions gives Mozilla trouble with Google.
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
If a large portion of your audience always Likes or comments on images with interesting quotes or taglines, then you should probably be sure to include them regularly (in a meaningful way as part of your larger strategy).
So your likes can infer intent, your connections like followers and friends infer a link, and the language used in your streams infers a theme and keyword relevancy. Yet, many people are still trying to figure out exactly how social plays into...
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. A new analysis says Google Image Search traffic is down 63 percent on average.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by platform, comments and likes; This new capability goes significantly beyond the useful information about how your ad is...
With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook Likes are initially...
