SEO News

Likelihood Confusion

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Note: For potential risks, estimate the likelihood of the risk occurring.

  2. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Despite the potential for confusion, the destination URL is often not addressed in the trademark policies. Courts seem to be ruling as follows: (1) keyword sponsorship is a use in commerce, but is not likely to cause consumer confusion without more...

  3. Search and the Law: Attorney Deborah Wilcox

    Take the case with trademarks search ads – if there's a likelihood of consumer confusion being caused by the particular use, then there is a possibility of a trademark infringement. Are consumers thinking that they are looking at something that is...

  4. AdWords Gets Its Day In Court

    In an April 18, 2007 decision denying Google's motion to dismiss the case, the court wrote that '''the evidence suggests that Google used [ABWF's] mark with the intent to maximize its own profit .and] ABWF has produced sufficient evidence of...