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Likelihood

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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  4. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Not all of those touchpoints had any impact on their likelihood of making a purchase with you. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and...

  6. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  7. How to Dominate the Entire First Page of Google

    The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Controlling the conversation around your brand is critical to upholding and improving reputation.

  8. Future of Paid Search: Think Target Audiences, Not Just Keywords

    If it's fair to assume that each of these groups has a different likelihood of purchasing online from us, then we can use that information (the conversion rate) to finagle our bids. We can't target an individual person on search, we can target a...