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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...

  2. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    I write here at Search Engine Watch under my real name (a.k.a.wallet name") – the one my parents gave me at birth. It does appear that they are making an attempt to closely watch the Facebook/Google+ battle with names and identities.

  3. Do You Know Where Your Audience Is?

    They love to read and watch. Pizza Hut would fare a much better chance of succeeding in social media by focusing their attention on a site like Facebook. If Pizza Hut wants to reach this group, a Twittern won't accomplish that, and their social...

  4. SearchDay | Social Media Madness -- The Sweet 16

    Search Engine Watch Experts Columns News from the Search Engine Watch Blog Search Engine Watch Forum Discussions Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament...

  5. SearchDay | 7 Social Media Predictions for 2009

    News from the Search Engine Watch Blog Search Engine Watch Experts Columns Itâ””s â””Horses for Coursesâ”” at SES London 2009 Posted by Greg Jarboe Jan 12, 2009 A year ago, I wrote an article for Search Engine Watch entitled, â””It's â””Horses for...

  6. SearchDay | The Organic and Paid Balancing Act

    Search Engine Watch Experts Columns News from the Search Engine Watch Blog Search Engine Watch Forum Discussions Facebook: Get Educated on the Hottest Social Media Platform SEM.EDU Facebook was first used as a tool to help students, faculty, and...

  7. Highlights from the SEW Blog: March 17-21, 2008

    We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. We report the top search marketing news daily at the Search Engine...

  8. Stop Press: Google News Edges Past Yahoo News in UK

    He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog. We report the top search marketing news daily at the Search Engine Watch Blog. I intend to ask him, "Can the flap of a butterfly's wings in the...