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  1. Are Scholarship Links Considered Unnatural by Google?

    For example, if the site had created all sorts of mini scholarships and that this was essentially the only type of link in their whole link profile, then this looks very much like a paid link scheme. This quick search shows me link opportunities...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen ads like these on many Panda victim websites. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc.

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t go crazy here detailing the update, since I’ve already written several posts about the recoveries and fresh hits. If you have been hit by Panda and you’ve been focused on analyzing your site via desktop only, then you might feel like eating...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Add the other factors I mentioned above like release schedule, recovery percentages, etc.and you’ve got the perfect storm of confusion for those that have been impacted. A "trusted source" points you in the direction of a steak house, which sounds...

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This Is Crazy YouTube has managed to ink contracts with major labels like Sony, Warner, and Universal, but has run into trouble with some of the independent labels due to what the labels feel are unfair terms.