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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Examples include words like "windows," which can refer to the glass-filled holes in your house, or the operating system, and "speaker," which can refer to an orator or the thumpingly loud box your neighbor can’t seem to turn down.

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    For example, a simple "operator:keyword" syntax, such as "filetype:xls intext:username," in the standard search box would retrieve Excel spreadsheets containing usernames. There is both good and bad that can come from a tool like Search Diggity...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to.

  4. How to Use Google Analytics Site Search Reports

    You will find a tick box under this option which gives you the choice to strip parameters out of the URL. The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for...