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  1. How to Use Google Analytics Site Search Reports

    You will find a tick box under this option which gives you the choice to strip parameters out of the URL. The words and phrases that your visitors have used in your search box are recorded here so that you can work out what people are looking for...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. The typical shopping cart is used more like a temporary storage device or shopper wish list than the "shopping cart" it was intended to be.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. It's just like it sounds. Food isn't a big serious thing, like worrying about saving the world and...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Curiosity=Clicks: Remember when "7 ways to.posts used to get clicked like mad? What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance.

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Position) will require a formula created through the Calculated Fields dialog box instead of with the pivot tables Summarize Data dialog box. If you've been using pivot tables for years, you'll still probably find a few "ah-ha" moments here, like...