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  1. Matt Cutts Extends Leave From Google Into 2015

    He took to his blog to share the news with his readers: On his blog, Cutts announced that he would be extending his leave into 2015. In other search news, Bing also lost a very public-facing member of its team last week.

  2. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. After all, don’t we want to influence the quantity and quality of traffic to a website or blog...

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content The good news is, everything in content marketing is digital, so it’s all measurable. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping...

  5. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. But then the bad news: your in-house SEO team or online marketing...

  6. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    For example, create a list of all the different blog posts you create and convert the structure into a template to follow. Most of Michael Hyatt's blog posts follow a very similar structure: they contain a personal story or anecdote embedded within...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week. Blog posts that contain interviews and advice from "money experts" on saving money.

  8. Influential Twitter Accounts Indexed More in Google [Research]

    For more data points from Stone Temple Consulting's research, check out the blog post, here. It has long been believed that Twitter is used by Google for news discovery, but this data suggests that Google is not particularly fast at indexing tweets...

  9. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    You can see all the state winners here and Google's official blog post. When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily...