He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
If it often seems to you like the same news sites pop up again and again, you would be right. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. In today's connected world WOM has been augmented but other opportunities to share...
While the tendency when encountering one of these frustrations is to slam your head repeatedly into your desk, or to whine about those [expletive deleted] pain in the [expletive deleted], look on it instead as an opportunity to educate and improve...
Like anything, don't shoot down press releases all around as a way to build links simply because there is a bad way to do it. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Here's what Google's results for Fandango look like currently: Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile...
For example, Cutts said if you have a page about Mount Everest's elevation, you wouldn't just put the words "Mount Everest elevation" – you'd want to use words like "how high is Mount Everest" because people are going to type that into the search...
And like the general news sections at universities, many schools have alumni news sections at both the university and school level. There’s a university level feed, with more campus-wide news, and each college or school within that university...
When you’re finished organizing all the variations, it will look something like this: This seems like an obvious step, and yet I’ve audited countless accounts where ad tests have been running long past the time when a winner could have been...
Save for a few, like Debra Mastaler, Christine Churchill, Anne Kennedy and Hoffman. And maybe there are some women who feel like should be on a panel just because they are women and their pitches aren't up to snuff.
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. Google will close the Meebo toolbar on June 6 and...
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine: It's still uncertain if this will actually replace...
For such searches, they only showed four results when they thought it was relevant – including instant answers or block (onebox-like results). There's a reason for that. Starting last week, Bing began changing up their search engine result pages...
When an abundance of like‐minded content exists, going against the conventional take on things might seem risky, but it can really pay off. As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers...
A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this: Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and...
It will look like this: Like, Check In, Call) right below the cover photo. We’d like the computers to actually pick up on that semantic meaning. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news...
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. This seems like a big extra step, but this process will...
Google Instant Previews launched in late 2010 and looked like this: The new dropdown menu looks like this: Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low...
Nevertheless, the March 2013 data looks like "a return to normalcy. The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad...
The EC also revealed some images illustrating what Google's results could soon look like. What will Google search results look like in Europe exactly? Here's what Google Shopping results look like right now:
