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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. In fact, by rushing out poorly thought out/constructed content, all you'll...

  4. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. While all your competitors are planning ahead for annual or seasonal events like national holidays...