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  1. Writing Your Way to the Top of Search and Social Results

    Optimization and writing go together like peanut butter and jelly. As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. When Facebook finally admitted that organic reach was...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: How much do you believe changes in search engine algorithm will affect samples like the ones collected for this study in 2015 and beyond? Search engine optimization - and where a website appears in search results - can have a significant...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Decide what your project management process will look like and how you will achieve that. One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen ads like these on many Panda victim websites. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc.