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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’ve seen ads like these on many Panda victim websites. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc.

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to...