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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. But hey, I also like a challenge. Things like SERP personalization and Google's Knowledge...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you were to view the analytics for each of these touch points, it would look something like this: When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your products and customer service, searching...

  4. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    He told it like it was. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such children's books as "Where the Wild Things Are," "In the Night Kitchen", and "Outside Over...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    You can then visit their profiles to see what else they like to pin, follow them if they share interesting content, and work on maturing the relationship from social signal to engagement to relationship to action.

  6. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    We narrowed our focus on to paid search traffic and the report now looks like this: I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very...