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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...

  2. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    Google doesn't like spam, irrelevant content, spam, and dubious backlinks. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest...

  3. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    This is written like so: en($|[-_]) Visit Duration: Like pages per visits, this report can give you an idea whether the content is suitable or successful for each language. You can find the report here: Audience > Demographics > Language

  5. Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

    Here's what Search Engine Watch looks like in Klingon: Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should...