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  1. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing "delivery" searches increase significantly. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. Brands that win are brands that know where their audience...

  4. Former Google Employees Launch Adult Entertainment Search Engine

    When asked about the project, Rowntree shared why there was a need for a product like Boodigo: It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Timing may seem like the least of your concerns, except that no matter what the organization, each of the teams in step two has their own timeline(s), goal(s), and plan(s) for executing their parts. The mobile mind shift has created a paradigm in...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. Evaluate how your competitors are graded for...

  7. How to Work When Nothing Seems to Work

    SEO, like any business relationship, requires strategic thinking on many different levels. It’s kind of like being a coach for a high-performing player that does not want your help. All the same, you have a job to do and/or a contract to fulfill...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    So, when you finally see something like the screenshot below, it’s hard not to throw your hands up in the air and dance in the streets. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  10. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It feels like them. It just sounds like them. Like, designing a beautiful website that doesn't actually convert or lead anyone to do anything. By investing in content, you set your site up for success by writing stronger, emotion-backed calls to...