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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. But overall, Brady sees LinkedIn as a lucrative alternative to companies experiencing diminishing returns on more common platforms like...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Especially if you have a client stiff you on a huge AdWords bill that you were running through your agency like this example! If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to...

  4. Movie-Themed Halloween Costumes Lead Google Search Trends

    In addition to ready-to-go costumes, people also like to create their own Halloween outfits. What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed...

  5. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...