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  1. The Rise of the User Experience Marketer

    And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO closer than ever. Tools like Visual Website Optimizer can help UX professionals better understand user...

  2. Learning to Carry Your SEO Baggage

    But refusing to remove links because they once did something good for you is like keeping an old friend from high school that you don’t really like anymore. Even if you’ve given up those practices now, like that protest that got a little out of...

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Replace "and" With " avoid those that may leave searchers perplexed like "w/o" and "ext. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time...