For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...
Google doesn't like spam, irrelevant content, spam, and dubious backlinks. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest...
Pages like this, if not handled with best SEO practices, could fall under Panda. Finding the right jeans, for many women, is like finding a diamond in the rough. Smaller retailers should follow the example of consultative, problem-solving features...
Today, I chatted with Google to ask it burning questions like, "How many children does Madonna have? The feature is still working out bugs, and just like any search, using the information available to it on the Web.
Here’s what Top Charts looks like when you land there: Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004.
Like I said, the importance of unique, quality content isn't a new concept. It's like double rainbows and Matt Cutts got together and had baby NyanCats! You know, like spam comment in your forums or blogs?
Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. We can also recognize the value of the closed business within your CRM, like Salesforce.
Groups like the Financial Industry Regulatory Authority (FINRA), the Securities and Exchange Commission (SEC), the Federal Financial Institutions Examination Council (FFIEC) and others don’t want to get in the way of their industry embracing the...
Additionally, users can also upload other data sets to BigQuery – like offline conversion data – to be joined together. BigQuery also includes other benefits, like access control lists to prohibit who can see, access and query the data sets.
While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. Simply take all the opportunity and threat keywords from above...
This is written like so: en($|[-_]) Visit Duration: Like pages per visits, this report can give you an idea whether the content is suitable or successful for each language. You can find the report here: Audience > Demographics > Language
Here’s what the integration will look like in the Yahoo newsfeed: It’s evident Yahoo is working towards the personalization paradigm with announcements like the one in February that unveiled a new front page at Yahoo with more personalized results.
But in any case, a decision has to be made as to what path you would like to follow. In SEO, like in any other practice, actions happen all the time and they affect your SEO campaigns in multitudes of ways.
You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. Online video is huge and video viewing doesn't seem to be slowing down any time soon.
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system Although terms such as "click here" or "learn more" look like clear call to actions...
Here's what Search Engine Watch looks like in Klingon: Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should...
Finding trustworthy authors and plugins that are not abusive is extremely important so I like it when I find confidence in a plugin to use on my own sites, and more importantly, sites for my clients. Many great plugins are available to help your...
We need to think like human beings because we affect other human beings with our work. What do you like about it? Like a Human Notice how much emphasis I placed on building links like a human being? Treat them like you'd like to be treated.
My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? First, despite Facebook's scale and Graph Search's local...
