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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. The examples Yelp gives include terms like "CrossFit" and "craft beer. It is dropping a new tool to explore all of those...

  2. How to Create a Social Media Friendly Landing Page

    Save the Like, +1, Pin It, and other social media buttons for the confirmation page. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    He raises controversial points like your conversion rate doesn't matter and why too much segmentation is bad for your marketing. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...