SEO News

Light Year Search Engine Disclosure

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  1. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Likewise, if you are doing disclosure, you need to make sure that it’s clear to people," he said. So a good rule of thumb is there should be clear and conspicuous disclosure. While in that case, they were marked as advertorial content, the links to...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. We understand that the FTC's Consumer Protection Bureau is...

  3. It's Time to See What's In the PPC Sausage

    It felt like a lot of these advertisers' concerns were motivated by issues that could be solved by better disclosure and better customer service," Rohrs told Search Engine Watch. In a "Jerry Maguire moment" during Search Engine Strategies Chicago...

  4. SEO Book's Aaron Wall Sued By Traffic-Power Over Revealing "Trade Secrets"

    I have no idea what the legal team might expect in terms of disclosure of sources, but I have been told that any evidence will not be presented until it has been decided whether or not they need to file a lawsuit.

  5. Search Engines And Legal Issues

    The US Federal Trade Commission has made a landmark recommendation to the search engine industry that it should improve disclosure of paid content within search results. FTC Recommends Disclosure To Search Engines SearchEngineWatch.com, July 2...

  6. The Search Engine Report September 3, 2002 - Number 70

    Review of disclosure changes at search engines in the wake of FTC guidelines about paid content. When this man Sullivan stopped laughing (see the Aug.entry), he thought he should recommending checking out Searchengineblog.com, a light, easy-to-read...

  7. The Search Engine Update, July 15, 2002, Number 129

    Call For Speakers + FTC Recommends Disclosure To Search Engines + Coping With Listing Problems At Google + LookSmart Extends Credits + Revisiting Overture's Cost Gaps + Search Engine Resources + SearchDay Articles + List Info (Subscribing...