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  1. Search Top Priority Among SMBs [Study]

    In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey of SMBs that are known for investing more than typical SMBs on advertising and marketing.

  2. Buy side attacks Isda early termination protocol

    Next year, regulators around the world plan to pass rules, or laws, that would push buy-side firms into signing the protocol as well. If changes need to be made to the protocol in light of any subsequent regulation, then that will happen.

  3. Green is the colour of choice for BNP Paribas in France

    BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its logo. Can we have the green light? A leader in the listed space, BNPP introduced new ways this year to reach its retail and private clients in France...

  4. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive...

  5. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Even without a link, I have think that Google is smart enough to pass some value through (as was...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In Q4 of last year, 97 percent of the brands posted at least one tweet that included a hashtag. By the end of the day, the team with the most mentions got to light up the Empire State Building. Granted, I was writing down every hashtag that came up...