AdWords first SERP ad impressions, with year-over-year comparisons to 2011, and the results shed some light on the competitiveness of paid search for retailers. The Disney Store was overtaken for the number one paid search impressions spot in 2012...
Advertorials have been popping up on websites with much greater frequency over the past year or two. And when it came to light, Interflora was subsequently penalized, along with some of the newspaper sites who published those advertorials with...
And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...
Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. UK government officials also called on Google to remove content that portrayed the government in a negative light.
Here's another shocker: 10 percent of those were published last year. Garbage content will never see the light of day and authorship status will be penalized. "If you have more money than brains, you should focus on outbound marketing.
AllFacebookA look at the favorite activities, brands, movies, music artists, TV shows, sports, sports teams, and athletes among 18- to 34-year-olds. GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why...
According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. Networking with “influencers” is key to a company’s success especially on a global scale where search...
Vampire - Heavy smell of blood, light hint of garlic What's your favorite spoof this year? At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to...
The brand as a result, will be seen in a poor light and therefore it will be harder to build up similar relationships with others in the same field. I have built a lot of relationships this past year through meeting people in person and then we...
Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness. Brand monitoring or social listening services at a total of...
In the light of all these changes and I am excited about our plans there. You Absolutely Have to Upgrade by Mid-Year Whether or not you think Enhanced Campaigns are an improvement over the current system, you will need to upgrade by mid-year (June...
As SEMrush historical data unveils, both searches and the number of results changed significantly over the course of the year for the keyword “gun control”. The keyword gun control has a massive 639 million results in December 2012 and is searched...
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
Exactly a year ago today, you may have spotted the relaunch of HitTail… or you may have totally missed it - like I did. Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved...
Last year, fashion designer Kenneth Cole's Twitter account made light of the protests in Egypt by tweeting, "Millions are in uproar in #Cairo. Is it appropriate in light of the recent news? Brands want to socialize, share a laugh, hangout, join a...
Industry websites like this one have been filled to the brim with posts preaching the content sermon during the latter part of 2012 and the New Year offers businesses a chance to realign budgets and plans to take full advantage of the shift.
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. Their flicker pattern sends signals to your phone's light meter, such as promotions and in-store mapping and search (even...
As the end of the year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound – from changes in how SEO is perceived in the organization to how the practice of SEO is changing in light of this year’s...
It is that time of year again, the holidays are here. The executive hoodie looks nice with a dressier pair of jeans and it is very light and comfortable. I got this for a gift last year and we use it in the car all the time to charge computers and...
