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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In Q4 of last year, 97 percent of the brands posted at least one tweet that included a hashtag. By the end of the day, the team with the most mentions got to light up the Empire State Building. Granted, I was writing down every hashtag that came up...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Find people who take a stance on a subject, write a post on the subject that brings new evidence to light, and ask them if they would be interested in seeing it. This is essentially how Social Media Examiner grew a list of over 124,000 in about two...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    B2B advertisers need to embrace their oddball status and grab the New Year by the horns. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Then light those campaigns up in the first week...