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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. In light of this data, the #TDThanksYou campaign can be expected to reinforce relationships with existing customers, possibly attracting disgruntled...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Columns on light topics such as how to have a happy budget for the...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    Search engine censorship seems to be a topic that is popping up left and right in countries around the world. A Google spokesperson drew attention to the fact that the injunction would result in "imposing Canadian law around the world".

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. In this example there are 37 other keywords that are grouped with this ad which can...

  5. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    When Turkish Prime Minister Recep Tayyip Erdoğan first announced plans to "eradicate" Twitter, in response to leaks and criticism of the government made through Twitter, it got many people's attention about whether he would follow through...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. By the end of the day, the team with the most mentions got to...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Girls will buy our jeans to show the world that they've finally achieved the perfect figure. One Thursday, British Outfitters' Twitter account started to light up. Lisa saw that Don's office door was still closed and his light was off.