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Lift System

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  1. LivePerson Says Bouncing is Single Worst Action a User Can Take

    LivePerson's Keyword Lift system is a fully automated, 'self learning' machine which refreshes the predictive model every 24 hours. LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and algorithmically suggests...

  2. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    I was delighted to see an immediate lift in awareness as well as increased conversions stemming directly from YouTube,” he says. Hetrick used boat repair tools to stitch together some extra parachute webbing, quickly tested several prototypes while...

  3. New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]

    As noted by Inside Facebook, the new feed's statistics "should come as good news to most marketers," but "could hurt some institutional marketers that optimize for exposure or brand lift. This feed combines the previous "most recent" and "top...

  4. Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

    The SEO Effect Google +1 Experiment whitepaper, concludes that the Google +1 button saw a 20% increase in rankings which led to a corresponding lift in Clickthrough rate (CTR). The SEO Effects findings broadly match up with Verisign's findings that...

  5. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    Instead, consider looking at how many social visitors also search and try to quantify the lift that social engagement has on search-driven purchase behavior. Vendors will sell you on how easy it is to deploy their system by simply adding another...