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  1. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). The workshop was four hours and the presentation totaled just more...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. We can't make any direct connections, but we also started seeing SEO lift at...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. Up to 60 percent of consumers used mobile exclusively to make a...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The Results: A 47% Lift in CTR Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the...

  5. How Can Good PPC Managers Become Great PPC Managers?

    After placing some basic best practices, we were able to lift the client's leads by 40 percent year-over-year. Yes, you're seeing a lift, but what does it mean? I recently read a post by author Greg McKeown on LinkedIn about the difference between...