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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The results showed up to a 10 percent lift in overall AdWords revenue coming from click to call. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    The study showed a positive lift in average order value as well when the two ad channels were paired together, with a 24 percent boost, said Kenshoo, suggesting that “consumers who were exposed to social advertising became higher value customers.

  3. 8 Reasons Your Reconsideration Request Will Fail

    One thing I do on a regular basis is review the reconsideration requests for businesses that haven't been able to lift their penalty. Getting the latter message means that your reconsideration request has not been successful and that more work...