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Lifetime Value

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to measure performance and optimize across channels for audience lifetime value. As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    The objective here should be to take possible one-time customers and transform them into repeat customers – or even lifetime customers! There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer:

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. These changing consumer paths are upping the ante...

  8. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average...

  9. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a...