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Lifetime Value

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  2. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    The objective here should be to take possible one-time customers and transform them into repeat customers – or even lifetime customers! There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer:

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. These changing consumer paths are upping the ante...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Continuing on with the above example, let's assume the advertiser chooses to look at the actualdownloads driven from the Facebook mobile app install clicks, revenue driven from the user within a 90 day period of the download, and the assumed...

  6. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average...

  7. Mobile Marketing: Connecting With Your Audience on the Move

    Cost per install, lifetime value and in-app purchase are examples of app metrics. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social Leads (Lifetime Value) 14. Example:  Estimated 100 qualified leads routed to sales teams with a typical lead-to-conversion rate of 4% at an average customer lifetime value (LTV) of $22,500 = $90,000 equivalent converted lead new customer...

  9. Win Earned, Owned and Even ‘Paid’ Links With Content

    Perhaps the key KPI should be reach and an improvement in returning visitors over time as this suggests an improving’ lifetime value’ to your brand and with it lower cost per acquisition. Digital marketing is about much more than simply links of...

  10. Measuring Content Success: 2013’s Key Data Challenge

    Lifetime value per lead Other tools can help and there is a proliferation of platforms out there to help you understand the lifetime value of customers and also how you can better retain them. Was it shared via social channels and if so how much...

  11. The 5-Step Plan to PPC Prioritization for Maximum Profits

    First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order value (AOV) or customer lifetime value (LTV) – for performance as it is now. Profit per customer: Take your Average order value or your...