SEO News

Lifetime

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to measure performance and optimize across channels for audience lifetime value. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  3. 4 Critical Elements of a Successful Content Marketing Team

    What concerns arise over the lifetime of a product? More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions and roles within a...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer: The objective here should be to take possible one-time customers and transform them into repeat customers – or even lifetime customers!

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. The mobile opportunity looms large for marketers...

  8. Rembrandt Self-Portrait Google Doodle Celebrates Great Dutch Painter

    Rembrandt painted almost 100 self-portraits during his lifetime, so it's only fitting that our doodle today uses one of those paintings as its inspiration," Google posted on its Google+ page. Despite his relative success during his lifetime, he...