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  1. 4 Critical Elements of a Successful Content Marketing Team

    What concerns arise over the lifetime of a product? More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions and roles within a...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer: The objective here should be to take possible one-time customers and transform them into repeat customers – or even lifetime customers!

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. The mobile opportunity looms large for marketers...

  6. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Continuing on with the above example, let's assume the advertiser chooses to look at the actualdownloads driven from the Facebook mobile app install clicks, revenue driven from the user within a 90 day period of the download, and the assumed...

  7. Rembrandt Self-Portrait Google Doodle Celebrates Great Dutch Painter

    Rembrandt painted almost 100 self-portraits during his lifetime, so it's only fitting that our doodle today uses one of those paintings as its inspiration," Google posted on its Google+ page. Despite his relative success during his lifetime, he...

  8. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average...