The theme of search marketers being empowered to make a "lifestylechoice" also emerged from SEOmoz's 2012 search marketing industry survey in which they described their 'typical' respondent as "a man, 26-34 years old, based in the United States.
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Yahoo CEO Tim Koogle told the Financial Times of London last week that these were "lifestyle choices" rather than signs of problems with Yahoo's international operations. Independence the only choice for Yahoo ZDNet Interactive Investor, Feb.http...