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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Bing is working with a small group of featured contributors, mostly food and lifestyle bloggers who Microsoft considers passionate thought leaders in their respective lifestyle topics. Continuing to experiment with ways to change and improve the...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. These included strong purchase intent among UK and U.S.mobile users and the significant role that location, research...

  5. Bing Adds "Pin it" Button in Image Search

    Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The lifestyle and design bloggers are a community that uses images and image search far...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Another great lifestyle tip is to get rid of variables within your life: choices which are redundant and simply create dead time. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you...