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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    There's no college degree for what we do," Hoffman said. Everyone wants to focus on this ‘gender divide,' but in my opinion, your gender doesn't put you at a handicap in this industry or in life — anymore than I believe that your sexual orientation...

  2. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Pizza - Cheesy goodness and yeasty bread paired with a college all-nighter College dorm - Sweaty, with scents of leftover pizza and burnt popcorn. April Fools 2012: Google+ Bowling: Real Life Bowling Rethought for Real Life

  4. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I learned that if you post something on the internet now, it can show up in your life six years from now when you apply to college. It was so cool to see a real life digital marketer. I use Google a lot in my everyday life, and I have also noticed...

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Our paleo dieter is a male, age 30-44, with a college degree and a white collar job. Rowling writes, “I saw Quirrell as a gifted but delicate boy, who would probably have been teased for his timidity and nerves during his school life.

  6. Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach

    Obviously I would love to meet and get to know Facebook users who are engaged in threads surrounding local college hockey videos in Facebook. In social media as in life, one must get off one’s butt and venture out into the world to make friends.