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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV. Find Tech/Life Balance With all of this tech, we need to be mindful of the impact...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Every once in a while, Twitter shares interesting case studies of how unique brands...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand...

  4. Social Media Monetization in a 'Mobile First' World

    With people carrying their smartphones around with them 24/7, the opportunity to capture a slice of life on camera is always within arm's reach. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It is an attitude to business (and to life) that emphasizes moving quickly when the time is right. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over.

  6. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Vehicle insurance, life insurance, and health insurance were among the top spenders. The top 25 keywords most frequently used in search for the insurance sector included, once again, "health", "auto" and "life" as the top contenders.

  7. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. There's no other way to put this: If you aren't upping your content game in a big way this year...