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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Matching Content to the Customer Life Cycle Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by genuine...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    If you write about a topic that’s currently in the news cycle or has been covered recently in your industry, it’s much more likely to get additional sharing. What’s more, well-optimized (and linked to) content can drive passive traffic for the life...

  4. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    One final tip is a little extreme and could probably only work for those of you with flexible working arrangements, but changing your sleep cycle could prove to be beneficial. Another great lifestyle tip is to get rid of variables within your life...

  6. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle. Myth 3: A content object only has one life. More than two-thirds of client-side respondents (70 percent) to a...

  7. 13 New Year's Resolutions Every Marketer Should Make in 2013

    It's a vicious cycle, so stop overworking and reset expectations to a more realistic standard. There is life beyond your marketing department. Achieve Work/Life Balance Let Go Trying to do everything can be destructive to your team's efficiency and...

  8. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. So how do you create a relationship with your audience before the sales...