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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages soliciting personal information, such as personal identification numbers, bank account numbers, driver's license numbers, etc.which could be used for identify theft. In the recently publicized Google Search Quality Ratings Guide, the handbook...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. But mobile devices have ushered in a whole new set of search challenges...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Or, some brand will license "Monday, Monday" by the Mamas and Papas, "Ruby Tuesday" by The Rolling Stones, "Thursday" by THE WEEKEND, "Saturday, Saturday" by Indeep Bakshi, or "Sunday Morning" by Maroon 5 as the background music for their next...

  6. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Opt for a commercial license if available and ensure you'll get support for the core team. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Now, it seems the pendulum has swung to the opposite extreme.