GTA 4 takes place in Liberty City, a parallel universe of New York, NY. Google Maps is powering the Grand Theft Auto Big Map, a wiki-style map where gamers can update places they've found in Liberty City.
The AdCenter folks took the liberty of creating the campaign for us and sending all of the traffic to our client’s home page. Thousands of dollars had been spent on worthless, non-targeted traffic. Pre-emptive warning: today's column is mainly a rant.
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