Also speaking were the senior strategists behind the online campaigns from the three main parties: Hanson, Conservative's Craig Elder, online communities editor at the Conservative Party, and Lib Dem's Mark Pack Head of Digital at Mandate...
Oh, and The Independent (and The Independent on Sunday) advocated tactical voting to maximize the chance of a Liberal Democrat - Labour coalition, in order to make electoral reform a possibility. The Guardian (and The Observer) endorsed the Liberal...
And so it was for Liberal Democrat leader Nick Clegg after the first TV leaders debate. Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections.
This is a response to today's all out assault by Conservatives on the Liberal Democrat leader Nick Clegg through the many Tory controlled newspapers in the UK. Since last week's first British televised leaders' debate, the Liberal Democrats have...
The first one, held last week, has blown open the campaign with not only a winning performance from the Liberal Democrat leader Nick Clegg, but also a subsequent surge in the polls that has taken the Lib Dems to first place in some of them -- for...
Alastair Stewart of ITN hosted Prime Minister Gordon Brown of the Labour Party, Conservative Party leader David Cameron and Liberal Democrat leader Nick Clegg as they discussed domestic affairs before a Manchester TV studio audience.
In part because of this lesson, the Liberal Democrat approach to online campaigning has to be to use caricature and humor upfront -- which then makes it harder for others, as caricaturing a caricature rapidly becomes a bit self-referential...
The speakers were: Rishi Saha, Head of New Media, Conservative Party; Mark Hanson, New Media Strategist, Labour Party; and Mark Pack, Associate Director, Digital, Mandate Communications & Co-Editor, Liberal Democrat Voice.
How do the approaches taken by Labour, the Conservatives, and the Liberal Democrats differ from what we've seen elsewhere? Ironically, it appears that the Republican Brown learned these lessons, but the Democrat Coakley didn't.
