Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
This year’s star-studded speaker list features industry luminaries Bryan Eisenberg, Eric Enge, Brad Geddes, Andy Beal, Liana Evans, Bill Hunt, Debra Mastaler, Dave Naylor, Lee Odden, Crispin Sheridan, and Marty Weintraub, among others.
In December 2010, Heidi Cohen, the president of Riverside Marketing Strategies, Liana "Li" Evans, the co-founder and CEO of LiBeck Integrated Marketing, and I taught some of the courses in the first Rutgers Mini-MBA: Social Media Marketing course.
You can start by reading "5 Tips for Optimizing and Integrating Your Social Media Content" by Liana Evans, the co-founder and CEO of LiBeck Integrated Marketing. Davanti Digital Media, a full-service digital marketing agency specializing in social...
In today's online marketing environment, it's more important than ever to ensure that your content can be integrated across many channels, not just on your own website. I was reminded earlier this month about how content publishers such as...
Twitter can be a valuable resource and tool in both marketing and sales, but it just doesn't happen overnight, said Liana Evans, CEO of LiBeck and author of "Social Media Marketing: Strategies for Engaging in Facebook, Twitter not a good thing to...
Liana Evans, who also writes for ClickZ, is teaching the sesson on Consumer Behavior Drivers of Social Media. In addition to the topics that Cohen, Evans and I will cover, Rutgers faculty members and other industry experts are teaching the...
Liana Evans, author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media. You can meet more than two dozen authors at SES San Francisco and ClickZ Connected Marketing Week.
If Rip Van Winkle had listened in as Jamie ODonnell of SEO-PR interviewed Liana "Li" Evans of Serengeti Communications at SES New York 2010, he might have finally realized that a revolution had taken place.
Liana Evans also wrote a post for Endless Plain entitled David Meerman Scott SES New York Keynote. As expected, the top story at SES New York 2010 for Day 1 was the keynote speech given by David Meerman Scott.
This solo presentation is by Liana Evans, Director of Social Media, Serengeti Communications. The instructors for this training workshop are Stoney deGeyter, Pole Position Marketing and Jennifer Evans Laycock, Search Engine Guide.
Liana Evans is off this week. The Undo Button" showed a Twitter conversation between a restaurant owner and a woman who had visited their establishment. Image Credit: Trustworthy Blog This blog post intrigued me to look further at both...
Meet Li Evans at SES Chicago on December 7-11, 2009. They could put up a Web site to have a presence, but when it came to competing with the likes of the Targets, Walmarts, and Amazons of the world who have the marketing budgets bigger than the GDP...
Meet Liana Evans at SES Chicago on December 7-11, 2009. They read that Foursquare is the next "Internet darling" of social media and is being used and touted by early adopters. Facebook fan pages, MySpace accounts, Twitter streams, blogs, YouTube...
Liana Evans, author of Social Media Marketing: Publicity Through Viral Marketing. Jennifer Evans Laycock, author of The Small Business Guide to Search Engine Marketing and of the Zero Dollars, a Little Bit of Talent and 30 Days series.
Meet Liana Evans at SES Chicago on December 7-11. Many online marketing companies suggest these tactics to gain yet another ranking in the search engine results. While this tactic works at first, eventually, if your content isn't seen as valuable...
Both of my grandmothers always told me, "God gave you two ears and one mouth for a reason. I never understood why until later in life. This saying becomes more poignant when dealing with social media communities, although our ears in this case are...
To blog or not to blog? To Tweet or not to Tweet? To Facebook or not to Facebook? Beyond the research that you should be doing on whether incorporating these marketing tactics into your social media plan is wise, you should also think about who's...
A few weeks ago I wrote "Can Social Media be Measured? There was a bit of debate among readers in the comments, so I'd like to circle back around and address a burning topic for companies that are looking to venture into social media marketing.
Social media isn't just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media? There's a huge link, but it isn't a "link" in the form of connecting one site to another -- it's something...
