Lexus Ls

RSS

Who Owns the Brand?

In February 2007's Yahoo Searchlight awards, one of the submissions profiled the launch of the Lexus LS 460. One of the tactics for building site traffic for Lexus included buying competing product names like "BMW.

by Kevin Ryan • Published June 4, 2008
Yahoo! Gives 2nd SearchLight Award

The four finalists of 30 agencies that submitted entries included NeoSearch who ran the Sprint/Tallladega Nights promotion with a budget of $160,000 (though they only spent under $2,500 on search), Special K - the cereal that is all about weight...

by Frank Watson • Published February 22, 2007
Yahoo! • Razorfish • Avenue A • Lexus Ls • Pimp My Ride • Virginia Slims • Team One • Greek God • Keynote Address • Marketers