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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and what doesn't and that knowledge can be leveraged to drive clicks. An often overlooked but critical part of content marketing...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Your UX candidate should be able to describe how their designs leveraged expected user knowledge and provided required knowledge users were not expected to have. UX design was largely unappreciated for many years, but the rash of recent successes...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed.

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    If any channel is not being leveraged properly, the data may not be indicative of potential within any one channel. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in ad copy or through new keywords. Touchpoints in the buying process can span various channels, making it harder (yet...

  8. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. By now everyone has seen or heard hashtags used. Yes, I said 'heard' because hashtags have now infiltrated contemporary...

  9. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. Hot on the heels of releasing six major features to Adobe...

  10. Integrating Owned, Earned & Paid Media For Better SEO

    Now, let's look at how owned, earned, and paid can, and should be, leveraged to support SEO for performance in organic search. For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to...

  11. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    The fashion report leveraged InfiniGraph to quickly gain Facebook and Twitter insights on the: Although the references contained in the following post are specific to the fashion industry, they can help influence your own framework with respect to...