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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. It’s critical that the master tag is across all digital touch points and that the tag management system that you use...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive which template you import. For advanced users, customizing or editing these templates can help answer tough questions that need more data points...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers. The content here includes the title, bullet points and product description. Then, the next most important content area is the descriptive...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Take these nuggets into the next step to validate which product features and benefits are your key points of leverage. Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals...

  7. 7 Reasons Your Blog Sucks & How to Fix It

    If you do need to promote yourself, leverage research and persuasive data to make a compelling case as to why customers should buy your products or your services. If their writing chops aren’t up to par, you might get blog posts that are unfocused...

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Tip 1: Leverage Promoted Posts to Scale Outreach and Link Building Make your joint brainstorming session all the more effective by arming yourself with the following key data points before you begin: Regardless of whether you're in-house or agency...