Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion.
For the CEO with nothing to say, work with them to create a strategy (yes, you do need a social media strategy for your brand) so they have talking points broken out and a calendar to clearly follow. The one from KRC Research and Weber Shandwick...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Below are some important points for you to understand about how Bing helps Graph Search, and how you can leverage that relationship to gain more customers. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. A couple of years ago, Scott Stratten of "Unmarketing...
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. For example, there are so many different manufacturers of Android devices, at so many different price...
With that, here are a range of tactics and linkable assets you can leverage to build relevant links. You can also leverage this tactic to net .edu links. Now, most organizations have experts in-house (and there are a range of ways you can leverage...
Help them understand the value of these relationships and how to leverage them for promotion of your brand, or their social profiles (which should, coincidentally be tied to your brand). They’ll be able to identify common customer questions...
You can also leverage Craigslist to find quality freelance writers. Hosting it on YouTube is easier, YouTube videos appear in the blended results, and you leverage the power of YouTube’s internal search engine which is key given it’s the second...
He develops a campaign that will leverage social media to drive direct conversions. If you're a manager or business owner, keep these points in mind if you want your teed-up employees to thrive. This management and employment philosophy has been...
There are several video hosting services that can help you leverage video content to its full potential in terms of SEO – if you're willing to pay. Here are some key points to remember. When developing your video strategy, it's important to ask...
If so, leverage this information in the recruitment process. Leverage your existing talent to help recruit new employees. Leverage your talent to set new standards and continue driving SEO performance in 2013 and beyond.
MJ: How does Bing plan to leverage content from strategic partnerships with Twitter and Facebook as it relates to SERP rankings, and how much does social content influence rankings? Provide the URL of main news entry point as well as the entry...
Although there remain several negative reviews on Timeline, consider how you might better leverage this attribute in Facebook to visually tell a story about your brand. What is this character's ambition and points of tension?
Leverage Internal Search Web users have become so used to search that it is an easy behavioral pattern to accommodate and leverage for improved experience. This is a separate consideration from leverage internal search that has more to do with...
Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data. The two questions above are starting points. B2B search marketers certainly obsess about conversion metrics and this...
Leverage Google Product Listing Ads to engage more shoppers during the holiday season. Linzer shares current and future trends based on Quantcast data, as well as key focus points for 2013. Beyond cool toys you can take back to your kids or branded...
Leverage complimentary web analytics tools to investigate their vocabularies. More plainly, these considerations mean knowing what you want to say, saying it the best way possible, and making sure that whoever is receiving your messages can clearly...
So, retail competitors must leverage their own business model and merchandising strengths that distinguish them from the online giant. For instance, the company collects and leverages millions of data points on visitors’ product searches...
We leverage search engine optimization and local tactics to ensure consumers near our locations can find our stores, offices and businesses. Some of the world’s top brands are adopting marketing automation technologies that leverage one clean...
