Don't (EVER) Leverage Tragic News as a Way to Promote Your Content Armano was reminding brands to turn off auto-tweets due to the Boston events. Brands Still Need to be Reminded In the wake of Monday's Boston Marathon bombing, it became more...
Here are some ways to leverage Twitter’s massive influence as it approaches 600 million users: This means that your opportunities to leverage positive consumer sentiment by getting positive, sticky language in front of your target audience only...
The index is going to need to be expanded and the natural 'fairness' of visual search means Chic Engine is sitting on an opportunity to leverage content from tons of boutiques that currently struggle to get visibility elsewhere.
Scalable, automated technology can help them overcome slower national competitors and smaller local competitors who lack marketing support, but whether they leverage automation or manually support local stores and offices, national brands should...
At the same time, the report said, "Smaller businesses will learn how to better leverage multi- and micro-targeting to optimize results, while national brands will drive more traffic to individual store locations and target consumers with more...
We are in the process of testing the performance of Bing’s bulk uploaded listings on behalf of our clients and are optimistic that this is the first step of many that Bing will take to help national brands leverage local search.
Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign. Since you'd need an unbiased response, consider something like an in-store survey asking...
Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences," the company site states. As the site explains to business owners, "whether you're a national chain, a mom...
By integrating Telligent's Community Server platform with speakTECH's integration and services expertise -- all of which leverage the Microsoft Office SharePoint Server platform -- companies have a better solution to connect with their customers...
Now is probably a perfect time to leverage the loyalty that local businesses and national brands who market locally have built up with the newspaper media properties to gain additional access to sales leads across local online news sites.
If Google can beat Yahoo News in uniques, they can easily leverage the DoubleClick display business into the property. First it will be national brands going local via their distribution channels (e.g.dealer, franchisee, etc), then local businesses...
Instead, the smart national brands engage and educate your local sales channel on how to leverage the local search channel and maximize lead generation and sales conversion. The best local search programs leverage the local sales channel and their...
Instead, the smart national brands engage and educate your local sales channel on how to leverage the local search channel and maximize lead generation and sales conversion. National brands that empower their local sales channel can generate more...
We will be exploring strategies and tactics to uncover local lead sources and leverage sound online marketing practices, along with cost-effective ways to turn these leads into sales. Leads are resold more than once, requiring you, the local...
Book review of How to Win Sales & Influence Spiders by Catherine SedaIndustry and SES veteran Catherine Seda has authored a new book for the small to mid-sized business owner or entrepreneur, providing a roadmap showing how to leverage the Web to...
The only way to differentiate it is to have a specific angle of coverage at which you excel, unique voices that demand a premium, or to leverage a position that can't be replicated by aggregators: local.
The only way to differentiate it is to have a specific angle of coverage at which you excel, unique voices that demand a premium, or to leverage a position that can't be replicated by aggregators: local.
Finally, leverage any celebrity star power your brand may have in your online campaigns. Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of...
