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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  2. How Advanced Marketers Will Use Facebook in 2012

    Depending on your role in the company (media buyer, content creator, channel partner/affiliate manager, etc.this kind of data ideally improves how and where you spend your time and money. It will be interesting to see how Facebook will continue...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Examine marketing partner and affiliate contracts and work with your legal team to include provisions that spell out how your company’s brand terms can be used and what enforcement measures will be taken.

  4. The Future of Affiliate Marketing

    The importance of analytics has finally caught on, just as "Affiliates have to learn to become publishers of valuable web properties and then leverage those web properties to the max to create earnings" is fast becoming the affiliate's mantra.

  5. Yahoo Q3 2008 Earnings: It Ain't Pretty

    Marketing services revenues from Affiliate sites were $561 million for the third quarter of 2008, a 10 percent decrease compared to $621 million for the same period of 2007. These include the beta release of our new home page, which will leverage...

  6. SearchDay | Interpreting Keyword Reports

    The New Era of Travel Affiliate Marketing VERTICAL SEARCH As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is...

  7. The New Era of Travel Affiliate Marketing

    Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. While my personal experience with the affiliate world is admittedly limited, the quickly...

  8. Measuring the Impact of Multichannel Marketing

    In fact, online marketing is multidimensional (organic search, paid search, display advertising, e-mail, affiliate programs, etc. Microsite: Offline campaigns can also leverage special microsites. I recently had the opportunity to sit down with...

  9. The Evolution of Social Networks

    While you can connect to affiliate or interest groups too, the purpose of joining is to widen your social connections. In the very beginning of the social sites phenomenon, advertisers and publishers looked at ways to leverage the social graph of...