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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's always best to leverage personal relationships whenever possible. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Leverage connections again - too often people look for one link from one domain and then move onto the next. If you’ve found a great audience for your site, leverage it. That’s a question most SEOs, marketers, and business owners have been trying...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    As SAP started to leverage more pictograms, questions started to pour in about what works best, pictograms or photographic images. I have always felt that the success of digital marketing is often attributed to the assists of other channels.

  7. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. You must also leverage social listening, content marketing, and SEO to...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. As global Internet usage increased and technology improved...

  9. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals.