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  1. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. You must also leverage social listening, content marketing, and SEO to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. As global Internet usage increased and technology improved...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals.

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Still, many businesses and brands struggle to truly leverage the digital landscape to...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, one common fix is as easy as adding a line to your HTTP header to leverage browser caching. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will...

  6. 10 Video SEO Tips That Can Truly Impact Your Rankings

    A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive viewers back to your site's...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to leverage paid social to augment paid search efforts. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  8. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Leverage the knowledge of other people who have had success and let the crowd sourcing of reviews drive which template you import. Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions...