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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. To further enhance your local mobile ads, here are some useful...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Brand marketers can leverage automation and process to ensure even thousands of locations are kept up to date and visible to potential customers. After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's always best to leverage personal relationships whenever possible. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Leverage connections again - too often people look for one link from one domain and then move onto the next. If you’ve found a great audience for your site, leverage it. That’s a question most SEOs, marketers, and business owners have been trying...