Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social...
Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs.
Leverage topic insights to improve their content, SEO, and PPC strategy. Find out where conversations are happening, and leverage what you learn, don't ignore your customers. You just might be. If you're running social media for your business, you...
Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27...
How to Leverage the Social CEO It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show those pesky, stubborn...
Has SEO been an exercise in boom and bust optimization, attempting to leverage whatever latest technique brings immediate benefit? Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the...
Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and...
I can’t say what will catch on and stick in the future, but it seems clear that the established platforms like LinkedIn, Facebook, Twitter, YouTube will continue to be important…especially as we better understand how to leverage them.
Getting the most visibility, publicity and exposure is key with any social media network, so taking timing into consideration will leverage maximum. Companies and organizations breaking news via a tweet is the new “normal” of public relations...
After all, when you take it off their site, they lose leverage, data and no longer own the relationship. The indisputable truth is that brands are seeking to leverage social to further their own goals, not those of the platform.
Smart webmasters will leverage real-time data to support or inform historical or trend datasets allowing them to consider all likely scenarios for a "least imperfect" SEO strategy. Site owners should be monitoring Google Webmaster Tools and Google...
Categories are another component on your blog you can leverage to boost your organic search efforts. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:
Nearly 50 percent of smartphone users leverage their device to look up a business locale or directions, and 20 percent look for a business phone number. Though tablets and smartphones are both considered mobile devices based on their portability...
If you don't have an asset of your own to leverage, this is a good place to start. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Below are some important points for you to understand about how Bing helps Graph Search, and how you can leverage that relationship to gain more customers. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
That said, there are still plenty of content types you can leverage to create compelling content for them: The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would quickly...
This gave users more reason to engage with Intel, and allowed the team to leverage the popularity of how-to content, as views of educational content on YouTube had doubled in 2011. Can YouTube contests generate awareness?
The industry needs to leverage the heritage of their brands to tell compelling visual stories that create emotional connections with consumers. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent...
While Publicists Want to Leverage Product Reviews for Coverage Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna. This is not really surprising, considering how the explosion of the...
