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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. One of the advantages of working with Marin is "you’ve got global ad spend managed in...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. Hopefully, most of the tests you launch will achieve a level of...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? Which data aggregators does [VENDOR NAME...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of experience on the team. The study derived data from 300 respondents of a survey that measured client satisfaction levels...