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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? Which data aggregators does [VENDOR NAME...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of experience on the team. The study derived data from 300 respondents of a survey that measured client satisfaction levels...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. The keyword-level view in AdWords will give you hints on how to improve performance. They work to push their results to the next level, to...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! Keying in on timely topics is a natural alignment, but marketers should strive to go another level or two deeper and customize content based on audience...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Promote your content, not your service. If the answers don't tally then you either have to adjust your goals to a more realistic level, or increase your available resources to give...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months...