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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. For example, the quality of the main content, supporting content, and page design are landing page-level issues (see the 2012 report on the guidebook that covers rating...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. Hopefully, most of the tests you launch will achieve a level of...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? Which data aggregators does [VENDOR NAME...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Proposed rules would require that ISPs (Internet Service Providers) treat all Internet traffic – even that of competitors – equally. Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of experience on the team. The study derived data from 300 respondents of a survey that measured client satisfaction levels...

  6. How Can Good PPC Managers Become Great PPC Managers?

    Take the initiative to find a solution, so your service can be of great value to the client and your team. The keyword-level view in AdWords will give you hints on how to improve performance. They work to push their results to the next level, to...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Go straight to the source and talk to your customer service team and your customers themselves! Keying in on timely topics is a natural alignment, but marketers should strive to go another level or two deeper and customize content based on audience...

  8. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Promote your content, not your service. If the answers don't tally then you either have to adjust your goals to a more realistic level, or increase your available resources to give...