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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer service: Answering questions, helping existing customers Promote your content, not your service. If the answers don't tally then you either have to adjust your goals to a more realistic level, or increase your available resources to give...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months...

  4. 4 Critical Elements of a Successful Content Marketing Team

    These staff could include representatives from your sales team or from customer service. Customer service people have a different kind of insight. These people bridge the worlds of SEO and content creation, but operate at the 30,000 foot level.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as Google Shopping and, Marin said, historically the first month of the holiday shopping season).

  6. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    That's in addition to a warning at the bottom listing reviews that the service does not recommend. Yelp's aggressive level of restriction could help the consumer, or do more harm than good. Toward the end of 2012, Bert Levi was faced with a choice.

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. This segment filters out greater than 80 percent of the traffic to your site and...

  8. The Pros and Cons of Big Data Democratization

    Strict insights practices may miss out on cost-reducing self-service opportunities by distributing lower-value work. And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small...