SEO News

Level Playing Field

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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Moz's most recent study of ranking factors confirms...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. If there was a recipe for social PR news success, it would call for a dash of authentic content...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    It puts digital advertising on a level playing field with TV in that both are now based on the same ‘opportunity-to-see’ standard. Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women want to be measured by the contributions they make, not on a separate scale, but on the same level playing field as men,” she said. I think one of the ways we can overcome some of the challenges women face in marketing or any field is to...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Nonetheless, we believe that a level playing field should be ensured for search as a whole – both for the protection of consumers and in furtherance of fair competition within the search industry. Search marketing industry association SEMPO has...

  7. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    Now even though you want to keep the topic assignments unique for each person, they should also be closely related enough so the playing field is level. I like to rate the writers on an overall scale of 1 to 5, identifying strengths and weaknesses...

  8. Fishing for Insights About Google’s Penguin Update

    Then at SXSW, word came from Google’s Matt Cutts that Google would soon go after unnaturally optimized sites to “level the playing field. The interesting thing about this change is the level playing field just got rid of most of the small guys, who...