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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...

  2. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  4. Google Active View Format Gets Accreditation

    With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has...