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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, if a user has completed one page of a sign-up flow, but hasn't submitted their responses, encourage a submission. Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? What service level agreements (SLAs) come with the platform? Does the location page solution have social components included? Not all of the questions below might be applicable to your...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat...