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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? What service level agreements (SLAs) come with the platform? Does the location page solution have social components included? Not all of the questions below might be applicable to your...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page is slow to load. By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that...