Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. It's important that you start by defining goals and conversion points for each page, part...
How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports and landing page reports, then apply one at a time for detailed insights.
Page the URL links to on your site. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Look at Ratio of Homepage Links to Deep Page Links
Page level (template and contextual) Server level (redirects, htaccess, etc. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. Site level (things like internal link ratios)
Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device level is helpful, but this approach won't scale. If you still think that's OK, let me make it clear: you must continue to optimize at the...
The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy. While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used...
If this happens to your legitimate business, you can click "Add your business to Yelp" on the bottom of the page. Step #1: Visit the Yelp for Business Owners page and click "claim my business. Step #2: You will then be taken to a page that asks you...
This means that a person can follow and engage with your business on a personal level, creating opportunities for relationship building. On a company level, LinkedIn provides businesses with opportunities to engage with company followers on a one...
By tracking bounce rates and time-on-page metrics, you can learn what products make better sense to present together. While this may sound like something very simple, actually tracking this data at a granular level to scale for potentially...
Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
At a high level you can view these roles as either web design or web development. Page Layout Part of your design will be affected by the quality of your page layout. Which parts will be present on other pages and which parts won't are all...
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Creating AFC that people measurably engage with, measurably talk about, and measurably...
There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news page that highlights accomplishments of students, faculty or staff members specific members of that...
With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
