SEO News

Level Executive

RSS
  1. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. One of the advantages of working with Marin is "you’ve got global ad spend...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Anna Lewis is the Digital Marketing Executive at Koozai. The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists.

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    With a head chef who once was executive chef for one of the world's most prestigious cruise lines, my client is attempting to show that nutritious can also be delicious. What this looks like is a cholesterol level of 200 on Day 0, and 150 on Day 11.

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  8. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    I can attest to how well the service works because I just hired a new executive assistant in the last month using the LinkedIn Student Job Search tool. LinkedIn's tool can be useful to find paid interns and entry-level employees in a number of...

  9. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  10. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    My experience tells me that most CEOs view social media as a function of marketing and PR that has not quite proven itself to be worthy of executive attention. Does social media require some level of commitment of time?

  11. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. Aim for for the fifth grade level, rather than college level.