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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp puts a lot of effort into helping users identify what's popular in their local areas. Not great for any level of precision analysis, but good enough to tell someone what's trending. Yelp hasn't publicly stated if that "compromised" data is...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Similar to any other expansion effort, you should segment these new ad types. The "80/20" rule means that 80 percent of your...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    More effort may be needed using other analytics packages or configurations. Google Analytics has this tool built in at the URL level. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad...

  5. How Can Good PPC Managers Become Great PPC Managers?

    The keyword-level view in AdWords will give you hints on how to improve performance. They work to push their results to the next level, to provide insight, and to solve tough problems. When discussing the results with the client, our next question...