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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Step 8: Train Editors, Publishers, and Writers on SEO and Linking Be sure to put your writers and editors through SEO and social media bootcamp before you go live. Here's an example of a high-level editorial plan for a new and used car dealership...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop your best and most persuasive personal bio for the editors to read. At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space.

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Authentic commenting on those authors' or editors' posts is a great way to build up recognition: 'oh, yeah, I start to recognize you, I know who you are, I like you and know you, you reach out to me and are like: hey, you know, I've been following...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...

  5. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Fast forward to today, because I’d just keep reminiscing about the good old days, if my editors would let me. Their clients are typically enterprise-level companies seeking scalable content and improved ROI using the massive amounts of data at...

  6. You Are Not in Control – #RIMC 2012 Highlights

    The new gatekeepers are not the editors or media owners of the twentieth century, nor are “the people”, rather it is code. While the rest of the conference was excellent, it was this juxtaposition of two high-level perspectives from President...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Editors are continuously adding phone numbers and other available contact information for each company. One of the changes in the amendment, for example, cut out the proposed ability to cut off a website at the DNS level after a notice of...

  8. Writing Sales Copy for Conversions

    Newspaper editors have a similar audience makeup: casual visitors who scan for information that competes for their attention, and consider the source as a transient and disposable resource. Most of the problem with writing for the Web lies at a...

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