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  1. 4 Critical Elements of a Successful Content Marketing Team

    Whether this is a step in your process (i.e.your writer or editor acts at your content strategist, by developing topics before they write) or a discrete job, the content strategist role is important. These people bridge the worlds of SEO and...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. The advanced segment that works with this code identifies the visitor-level variable...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Open the Script Editor For relationships you have established, a JavaScript wrapper or basic pixel in the content can give you a ton of data on the page level. Data is seemingly ever present and infinitely divisible into segments that allow for...