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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Being active on social media and generating a high level of social proof Since the days of Web 1.0, there have been many...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    This article is less about the tactics involved with creating and marketing content as it is about underscoring the challenges of orchestrating such a campaign for enterprise level companies. Understanding who is paying for the content production...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Any extra boost you can have from the author is also likely to increase the organic performance...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. You're comfortable setting up a display remarketing campaign through Google Display Network...

  8. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The campaign diversification process is filled with bumps, potholes, and even landmines. You can diversify your campaign by utilizing new ad...

  9. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. What Campaign Events Should You be Measuring? A well executed advertising campaign can be...