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  1. PPC Management Operations: The Ultimate Guide

    Communications With Clients or the Team Every business is different and the level of attention needed for certain accounts will vary. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal...

  2. 12 Questions to Separate Social Media Experts From Pretenders

    Social media is a collaborative marketing and communications function. While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    The downside to creating these dynamic pages is the time associated with setting up the 1 on 1 communications. One of the key points that has caught my attention is the high level of synchronicity that exists between marketing automation platform...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Communications For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce costs, and improve satisfaction. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.

  6. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Technology and communications today often require rapid-fire decisions and there are risks inherent to a more open environment within a business. At 63 pages, this year’s Global CEO Study is not for the faint of heart, but should be required...

  7. Top 10 Web Analytics Myths… Dispelled

    Web Analytics is the Responsibility of Marketing/Research/Communications/Operations/IT/etc. Service Level Agreements: What happens if your software fails? On a high level, their best practices are indeed gold, but nothing beats digging into your...

  8. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Del Harvey (@delbius), Lead Twitter's Trust and Safety team, Robin Sloan (@robinsloan), Writer and media inventor, Sean Garrett (@SG), Twitter, "Communications Guy", and Shiva Rajaraman (@shivar), twitter Product Manager will participate in a...