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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all your web pages and attributing this to revenue. Pull actual data from your web analytics at the page level in order to do this.

  2. Creative Content Marketing: Winning Hearts, Minds & Wallets

    It is vital to view search, social and content holistically and optimize everywhere. Creating content is a great first step, but optimizing and socializing that content takes it to the next level. More than two-thirds of client-side respondents (70...

  3. Making Big Data Smart: A 360-Degree Online View of a Business

    When search engines crawl the search landscape about a particular topic, or in this case a business, the content aggregated would present a holistic, 360-degree view of a business and data would be effectively shared from one search platform to...

  4. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Business listings are often viewed as trusted search results because they represent the place where multiple biases meet to give the searcher a 360-degree view of the business. So, consumers searching for local business information, where geography...

  5. Visualizing Paris, Barcelona and other Cities

    This brings up an icon beneath the picture that lets you click to "turn" and get a 360 degree view of the entire intersection, looking right, left, forward, back, and so on. It's far more fun, however, to simply click on a city on the map, then...